Our current recommendations
Internet Marketing
Anna BussPlanning and realising your success
ISBN 9783827244024
Publisher: Markt+Technik Verlag
464 pp - 2c
November 2008
Why To Buy: This book is aimed at small and medium-sized companies which are already active on the Internet or are just starting and want to optimise their websites and business models. The book is divided up into three sections: 1. What a company needs for a successful business website and how it is done: Strategies, usability, the right content. 2. How a company finds customers and keeps them: newsletters, Google AdWords banner placement, Web 2.0 elements, search machine optimisation. 3. How a company can make the online shop even better: easy navigation, clarity, simple ordering processes and methods of payment.